What Kind of Beer Are They Drinking on Yellowstone?

Lined Circle
Lined Circle

Coors Banquet, sometimes referred to as “yellow jackets” are found all over the show Yellowstone. 

Which beer brand do they drink on Yellowstone?

Coors beer is all over Yellowstone. Cans and bottles are in the hands of characters, and signs hang in businesses around town.  

This is most likely the result of a paid partnership between the show and MillerCoors, though this information is not publicly available. This type of product placement is a common and creative source of revenue for TV shows and movies. 

This nickname comes from the golden label on both cans and bottles of the beer. It’s also a reference to a type of North American wasp: the yellowjacket. 

Why is Coors beer called yellow jacket?

What kind of bourbon do they drink on Yellowstone?

Unlike the blatant branding of Coors all over Yellowstone, most of the bottles of bourbon and whiskey in the show are prop bottles.  

Rip Wheeler

No one on Yellowstone kicks back as many Coors Banquet beers as Rip Wheeler. A sixer of Coors also features prominently in one of he and Beth’s most iconic (and romantic) scenes in Season 3.  

John Dutton

John Dutton is a whiskey drinker and most of his bottles are actually papered with fake labels made by Yellowstone’s propmasters. 

Beth Dutton

Beth Dutton likes her whiskey, and the bottles she drinks from often have the labels obscured. Their shape and label, however, look more like Southern Comfort—indicating she’s kicking back a more affordable whiskey-based liqueur. 

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